For five days, INTERNORGA, the leading international trade fair for the entire out-of-home market, offered THE platform for exchange, inspiration and learning about new trends. More than 1,000 international exhibitors presented their products and services on an area of around 95,000 m2 at the exhibition center in Hamburg - and around 80,000 trade visitors were counted.
The trade fair has proved indispensable for personal encounters and exchanges, especially in the extremely relevant area of "Digital Applications". It has become clear that after the Corona years, the industry once again needs a place to grow together and forge new partnerships - trade fairs like INTERNORGA are therefore not only indispensable, but above all precious.
Inquisitive visitors, great discussions: Excellent trade show days in Hamburg
With a joint booth kamasys presented itself together with Stüwer GmbH & Co. KG in Hall 2 - the INTERNORGA hotspot for digital applications. In addition to app-based vending machine orders, the selfcheckout "Scan2Go" as well as the check-in concept came to the fore at the booth.
"These were great days in Hamburg, with an unbelievable number of discussions, visitors and interested parties. We would not have expected that, but it shows that the industry has an appetite for digitalization, or rather that it can no longer avoid it," says kamasys Managing Director Marcel Konrad, summing up the days at the trade fair. Thus, the mood of departure "We are ready for change" can still be felt in the industry. At the same time, the unbroken demand for digital solutions remains an incentive for kamasys to advance digitalization in the catering industry even further.
In addition, existing partnerships were intensified and new ones were established.
kamasys at the INTERNORGA 2023
A spirit of optimism and innovation: Digitization remains a source of opportunity
In addition, INTERNORGA showed that the product orientation of kamasys - focus on mobile applications, strict automation in places where it makes sense as well as networking with excellent partners - is exactly the right step for the future. Because: The leading trade fair was characterized by a spirit of optimism, dynamism and unbroken innovative power. Digitalization thus continues to be an enduring theme and opportunity provider. The reasons are clear: Simplification of processes from planning to ordering to payment. For restaurateurs, this means increasing efficiency, reducing costs, and cushioning the impact of staff shortages.
Unfortunately, in some respects it has also become clear that mass catering is still lagging behind traditional gastronomy - take check-in, for example. In many restaurants, QR code-based check-in has long been standard. During the presentation of the check-in concept by kamasys, it became clear instead that such solutions currently play only a minor role. The reason: the still widespread free-flow systems with several counters. The kamasys solution plays a more important role in new company restaurants (and the omission of several serving counters) or in rebuilds. Keyword: cost reduction and more efficient use of space.
High quality: mass catering as a strong link
The Coronoa pandemic has permanently changed the world of work: Mobile working works better in many areas than many bosses "feared" and jobs are increasingly advertised as hybrid or remote accordingly. For company restaurants, this means a decline in guests at first glance. Has mobile working come to stay?
In the future, communal catering could become the strong link between companies and employees: On the one hand, companies that would like to see their employees back in the office in a presence, on the other hand, employees who prefer to work in a home office. The company restaurant can become a decisive lever here - moving away from a mere canteen to a modern co-working space with high-quality culinary offerings. Quality catering can be a decisive factor in the "pro office" decision. Not to mention the social aspect of a shared lunch in a feel-good atmosphere.
Conclusion: INTERNORGA 2024 - here we come!
This year's INTERNORGA was a complete success for kamasys: many discussions, deepening of partnerships and an unrestrained mood of optimism in the catering industry. For this reason, kamasys will again be represented at the leading international trade fair in Hamburg in 2024 - with a larger stand and more intensive partnerships. INTERNORGA: See you from 08 to 12 March 2024.
