University catering - How digitalization is taking hold in Potsdam and Frankfurt (Oder)

In Germany, the Studentenwerke are responsible for the interests of students. In addition to managing halls of residence, student finance and advisory services, they are also responsible for local canteens and cafeterias.

Young student eats in canteen

Digitale Strategien der Studierendenwerke West:Brandenburg und Ost:Brandenburg

Year:

2022

Product:

Lunch app with order
Food vending machines
Digital signage

Customer:

Studierendenwerk West:Brandenburg
Studierendenwerk Ost:Brandenburg

Service:

Project management
Branding
Commissioning

Die Verpflegung der Studierenden und der Betrieb von Mensen, Cafeterien und Co zählen zu den Hauptaufgaben der Studierendenwerke. Die Hochschulgastronomie setzt sich ein großes Ziel: ein qualitativ hochwertiges Angebot unter ökologischen Aspekten zu erschwinglichen Preisen. Um Ressourcen zu bündeln und Kosten zu reduzieren, gründeten sich eigene Marken, die die 57 unabhängigen Studierendenwerke nutzen. Jedoch gibt es bei in puncto Digitalisierung noch Aufholbedarf. Am Beispiel der Studierendenwerke West:Brandenburg und Ost:Brandenburg zeigen wir, wie sich die Hochschulgastronomie mit digitalen Lösungen für die Zukunft wappnet.

Studierendenwerk West:Brandenburg – Beginn einer langjährigen Partnerschaft

Seit 1991 ist das Studierendenwerk West:Brandenburg für die Belange von über 33.000 Studierenden in Potsdam, Brandenburg an der Havel und Wildau zuständig. Neben der Bereitstellung von günstigem Wohnraum, Beratungsangeboten und Jobvermittlung zählt zu den Aufgaben des Studentenwerkes auch der Betrieb von sieben Mensen, zwei Kaffeebars und einer Cafeteria. Insgesamt wurden 2022 in den Mensen über 1 Million Essen ausgegeben – 70 % der Gäste sind Studierende.

Staff shortages as well as food and energy costs are currently among the biggest challenges for communal catering. The Studentenwerk was looking for solutions to tackle these issues: Food vending machines including a bilingual app for ordering were to be the first step towards creating added value for guests.

How something good came out of a crisis

"When the idea of developing a delivery system for the student residences came up during the pandemic, we looked around for a solution," recalls Michéle Paschke, Head of the Dining Halls and Cafeterias Department, at the start of the reorganization. It was important to find a partner who could meet all the requirements. These included pre-ordering and payment via app, the integration of Relevo's existing reusable system, the integration of a reverse vending machine for the reusable system and experience with a vending machine manufacturer.

"In the overall project, kamasys convinced us with a holistic solution. The changeover to a new merchandise management system and thus also the necessary conversion of the web menu plan and, above all, the food guidance system was also considered at that time"

- Michéle Paschke

The expectations in Potsdam were high: the aim was to launch a functioning and well-running delivery system for students in the halls of residence. This was implemented using the lunch app from kamasys: students can use the "Mensa +" app to pre-order and pay for meals, among other things. The orders are delivered in Relevo's reusable crockery to the Kaiser-Friedrich-Straße and Stahnsdorfer Straße student residences in Potsdam - a push notification informs them as soon as the food is ready for collection. However, a few hurdles had to be overcome before the system was ready for use: "Our menu planning had to be integrated, and we learned that we needed extra menus for the vending machine. Relevo had to be connected; one-way was out of the question for us. How does the data arrive where and can it then be evaluated? Labels have to be stuck on, the whole thing needs an expiry date and the app needs a maximum quantity that can be ordered. What are the delivery routes? How can we read out the temperature data from the vending machines remotely and, and, and," says Michéle Paschke, summarizing the start of the project. Despite the challenges that arose in between, the first phase of the project was successfully completed and the canteen delivery service to the halls of residence enabled students to eat outside of opening hours - in the evenings or at weekends.

Exterior photo of a canteen of the Studentenwerke Potsdam

What the future will look like in Potsdam

The second project phase has been running since April. Firstly, all canteens are being integrated into the "Mensa +" app: Users can view the menus of all canteens, including prices, additives, allergens and nutritional values, provide feedback and be informed about news. The menu is also integrated into the Student Union website via the kamasys web client.
The second phase of the project involves the introduction of digital signage systems in all canteens. "Thanks to our experience with each other and each other and the preparatory work for the vending machine concept, things are now running much more smoothly," says Paschke.

"Despite the introduction and connection to a new merchandise management system, we are making progress on schedule. We are very pleased with the new and modern look and the new features that our guests can now use."

- Michéle Paschke

Dass das Studierendenwerk West:Brandenburg eine langjährige Partnerschaft anstrebt, zeigt ein Blick in die Projektplanung: Auslobung des CO2-Fußabdrucks, Fotoboxx, um die Speisen auf den Monitoren, im Webspeiseplan und in der App darzustellen sowie Self-Checkout-Kassen sind für die Zukunft angedacht.
„Erfolg haben beide Parteien nur, wenn es eine ehrliche Zusammenarbeit auf Augenhöhe gibt. Dies ist uns zusammen gelungen und unsere Mitarbeitenden und Gäste profitieren davon“, fasst Michéle Paschke die zweijährige Zusammenarbeit mit kamasys zusammen.

Studierendenwerk Ost:Brandenburg – Digitalstrategie für 14.000 Studierende

Das Studierendenwerk Ost:Brandenburg ist Ansprechpartner für rund 14.000 Studierende an den Hochschulstandorten Eberswalde, Frankfurt (Oder), Cottbus und Senftenberg. Neben sozialen Dienstleistungen wie Ausbildungsförderung, Betrieb einer KiTa und studentischem Wohnen zählt die gastronomische Verpflegung in sechs Mensen zum Aufgabengebiet.
Pandemiebedingt hat sich an den Hochschulen die Präsenzkultur verändert, Portionszahlen erreichen nicht mehr das Vor-Corona-Niveau und es wird zunehmend herausfordernder, ein attraktiver Anlaufpunkt für Studierende zu bleiben. Sören Hilschenz – verantwortlich für die Verpflegungsbetriebe – ist sich bewusst:

"Digitalization must be tangible. People want information to be as uncomplicated and appealing as possible."

- Sören Hilschenz

The task: nowadays, canteens have to offer more in terms of quality, sustainability, social compatibility and a feel-good atmosphere. On the other hand, some of the requirements are contradictory. For example, cheap food vs. a high proportion of organic food or modern dishes vs. canteen classics.

Customer loyalty as the key to success

In order to meet the challenges and fulfill the increased expectations, the student union is now relying on digital solutions from kamasys: displays and monitors for the food labelling were already available in the canteens, but the content was maintained manually every day and compiled from various data sources. A digital system is now being used to save time and costs while minimizing the frequency of errors. This presents all content in a uniform design and also takes over the menus from the merchandise management system.

The centerpiece of the collaboration between the Studentenwerk and kamasys is the lunch app: Under the name "mensaTime", students have a bilingual tool at their disposal that can be used to call up the current meal plan regardless of time and place. Another important element is the feedback module. Users can use it to rate meals and rooms and thus actively contribute to quality assurance and improvement. The third pillar for more intensive loyalty is the news module. This enables effective and fast communication on current topics and campaigns. The implementation of the project ran smoothly. Thanks to regular coordination, everyone involved was up to date and minor adjustments could be made promptly. This meant that the set schedule could be implemented effortlessly.

Mit der neuen Digitalstrategie kann das Studierendenwerk Ost:Brandenburg den gesteigerten Ansprüchen der Gäste gerechter werden und sich moderner präsentieren. Die Ausrichtung für die Zukunft ist laut Sören Hilschenz klar:

"The canteen is no longer just a place where food is served and eaten. We see ourselves as pioneers in communal catering and want to offer an essential and attractive meeting place on every campus."

- Sören Hilschenz

The Studentenwerke show it: Success with kamasys

Die Studierendenwerke West:Brandenburg und Ost:Brandenburg erkannten, wie wichtig digitale Strategien und Lösungen für die Hochschulgastronomie sind. Nur so können sie die Studierenden erreichen und für sich gewinnen. Dass die Konzepte erfolgreich sind, zeigt ein Blick in die Zukunft: Gemeinsam mit kamasys werden weitere Möglichkeiten erarbeitet, die die Arbeit der Gastronomen erleichtern und für die Studierenden von Nutzen sind.

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