Digitization in mass catering continues to pick up speed and set new standards: Increasingly, more and more restaurateurs and caterers are rising to the challenges posed by digital transformation.
Both the operators of the communal catering and their customers benefit from the increasing relevance: A new generation is dawning in company catering.
Ordering via app - no longer just for pizza, kebab and the like.
The Corona crisis is undoubtedly a driver of digital transformation. This is particularly noticeable in company restaurants: Customers expect solutions to reduce contacts and/or waiting times or to have meals delivered to their home offices.
This results in completely new concepts - for communal catering. Example: ordering and delivery options via app! What was otherwise only known from the private environment with pizza, burgers, sushi and co. is now increasingly possible in company restaurants. For customers, this means a multitude of added values such as simplified and faster ordering processes, independence of location (orders can be placed in the office or on the way to the company restaurant), and also enormous time savings, as long queues at the counter are no longer necessary.
Restaurateurs can produce more in line with demand
An experienced chef knows how many portions he has to plan each day in order to be able to supply regular customers, spontaneous buyers or even external customers.
However, with the help of an order-taking and cancellation system, restaurateurs can produce more intensively and in line with demand: Since the demand for certain dishes is known in advance, they can be prepared in a more targeted manner. This not only gives restaurateurs planning security and reduces costs, but also helps prevent food waste due to overproduction or incorrect costing.
Ordering via app at the food vending machine
Order at the vending machine - the 24/7 supply
Employee catering via vending machines is becoming increasingly important. New generations of vending machines and simplified ordering processes are responsible for this. In the meantime, the devices can be easily equipped with fresh and regional products, extensions such as microwave modules supplement the range of functions, and app-based pre-orders guarantee needs-based stocking. Thanks to the combination of smart technology and fresh products, vending machines are becoming increasingly attractive when it comes to innovative and holistic employee catering concepts.
Pay directly with your cell phone thanks to mobile payment
The app-based ordering process not only enables location-independent ordering, but also simplifies payment: By integrating various payment options such as SEPA direct debit, credit card, PayPal or direct payroll accounting, the entire ordering process is significantly simplified for customers. Payment via cell phone can be made in the office, on the way to the company restaurant or in the home office. At the pick-up counter or vending machine, the meal only has to be accepted: This gives customers more time to enjoy their break.
Conclusion: Ordering via app creates added value in communal catering
App-based ordering options open up a wide range of new possibilities in mass catering. While end customers benefit from simplified and faster ordering processes and thus get more out of their break, caterers can prepare food more in line with demand. This not only helps with planning, but also with avoiding food waste and thus reduces costs.
The digitization of mass catering thus opens up numerous opportunities to improve customer experiences and optimize internal processes.
