Digitalization has fundamentally changed the way we live and work. In company catering, this change is particularly evident due to the increasing influence of smartphones.
This development, which is not only due to the growing number of smartphone users, but also to the associated increase in the use of app-based (pre-)orders, opens up new prospects for restaurateurs. Why it is crucial not to overlook the potential offered by the growing importance of smartphones:
The role of smartphones in company catering
Company catering is experiencing a paradigm shift due to the increased integration of smartphones. In particular, the option of pre-ordering, various payment options and customer loyalty tools are helping to optimize processes and improve the dining experience. In addition to increasing efficiency and improving the customer experience, digital solutions can help to overcome challenges such as the current staff shortage.
Practical application options and tips
The seamless integration of smartphone technologies into restaurant operations requires careful planning and implementation. Here are some practical applications and tips that restaurateurs should consider:
- Mobile ordering apps: Implement user-friendly mobile ordering apps that allow customers to pre-order from the convenience of their smartphones. These apps should be easy to navigate and secure in the payment process. We naturally recommend our tried-and-tested lunch table app 😉
- Diverse payment options: Consider different payment options to meet the needs of different customers. Mobile payment methods - from self-scan to Bluetooth and QR Pay - can increase the attractiveness of your offer
- Customer loyalty through guest surveys: Use guest surveys to provide new service and recommendations or to adjust the offering. This can strengthen customer loyalty and help guests to identify more strongly with your company restaurant. Tools such as voting or bonuses can also increase customer loyalty
The Mittagstisch app has established itself as a tried-and-tested solution for communal catering and impresses with its simple handling and wide range of functions.
Looking to the future: trends and developments
The future of corporate catering will continue to be shaped by digital innovations. While digitalization has long been neglected in the industry, it is now picking up speed all the more. Some trend drivers will become increasingly important in the coming years. In addition to the increased use of smartphones, these include above all artificial intelligence (AI) and sustainability aspects - especially in combination, for example when it comes to predictions for avoiding food waste.
Digitalization can also help to promote more sustainable practices in corporate catering. By implementing efficient processes and reducing paper consumption, for example, businesses can minimize their ecological footprint. The best example is the eBon: instead of printing receipts, they are simply sent by email.
Conclusion: smartphones are an opportunity generator
In an era in which digitalization is setting the tone, it is essential for company caterers to recognize and exploit its potential. Smartphones in particular are becoming increasingly important in communal catering. The combination of practical applications, trends, approaches to solving challenges and a clear focus on sustainability enables restaurateurs to successfully prepare for the future.
